INTERFACE DESIGN & CREATIVE DIRECTION

INTERFACE DESIGN
& CREATIVE DIRECTION

FLORIDA
POWER
& LIGHT

FLORIDA
POWER
& LIGHT

FLORIDA
POWER
& LIGHT

FLORIDA
POWER
& LIGHT

Empowering 4 million users with easy, anywhere access to their accounts
Empowering 4 million users with easy, anywhere access to their accounts

A complete responsive redesign for Florida's statewide utility site. Customers found the aging site difficult to navigate, often unable to complete simple actions or easily pay their utility bills. I lead our design team with the goal to modernize FPL's site and improve the customer experience, in-turn reducing volume to their overwhelmed call centers.

A complete responsive redesign for Florida's statewide utility site. Customers found the aging site difficult to navigate, often unable to complete simple actions or easily pay their utility bills. I lead our design team with the goal to modernize FPL's site and improve the customer experience, in-turn reducing volume to their overwhelmed call centers.

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FPL_iPad

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

Our design for fpl.com is a vibrant and accessible site which is simple to sign up for, easy to navigate, and clear in understanding (and paying) the utility bill
Our design for fpl.com is a vibrant and accessible site which is simple to sign up for, easy to navigate, and clear in understanding (and paying) the utility bill
Our design for fpl.com is a vibrant and accessible site which is simple to sign up for, easy to navigate, and clear in understanding (and paying) the utility bill
Our design for fpl.com is a vibrant and accessible site which is simple to sign up for, easy to navigate, and clear in understanding (and paying) the utility bill

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

Sign-up is now a streamlined process with mobile-first simplicity for new customers needing their power on fast
Sign-up is now a streamlined process with mobile-first simplicity for new customers needing their power on fast
Sign-up is now a streamlined process with mobile-first simplicity for new customers needing their power on fast
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DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

The account and main site navigations are now condensed, categorized, and prioritized to best suit customer needs
The account and main site navigations are now condensed, categorized, and prioritized to best suit customer needs
The account and main site navigations are now streamlined and prioritized to best suit customer needs
The account and main site navigations are now condensed, categorized, and prioritized to best suit customer needs
The account and main site navigations are now streamlined and prioritized to best suit customer needs
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THE NEW
DESIGN
SYSTEM
IN USE

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DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

DESIGN FEATURES

Customers can access their account summary at any time, receiving an itemized breakdown of their utility bill with one-click payment 
Customers can access their account summary at any time, receiving an itemized breakdown of their utility bill with one-click payment 
Customers can access their account summary at any time, receiving an itemized breakdown of their utility bill with one-click payment 
Our design for fpl.com is a vibrant and accessible site which is simple to sign up for, easy to navigate, and clear in understanding (and paying) the utility bill
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PROJECT TAKEAWAYS

PROJECT TAKEAWAYS

PROJECT TAKEAWAYS

PROJECT TAKEAWAYS

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Client Impact
Client Impact
Client Impact
Client Impact

Our initial release of the site successfully increased new customer sign-up, timely payments, and reduced their call center's volume exponentially. This directly lead to FPL signing for new projects to further augment their site experience.

Our initial release of the site successfully increased new customer sign-up, timely payments, and reduced their call center's volume exponentially. This directly lead to FPL signing for new projects to further augment their site experience.

Our initial release of the site successfully increased new customer sign-up, timely payments, and reduced their call center's volume exponentially. This directly lead to FPL signing for new projects to further augment their site experience.

Our initial release of the site successfully increased new customer sign-up, timely payments, and reduced their call center's volume exponentially. This directly lead to FPL signing for new projects to further augment their site experience.

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My Role
My Role
My Role
My Role

In addition to overseeing the design teams, my responsibilities involved client engagement, updating of the brand styles for digital, and leading the development and execution of our new UI system. 

In addition to overseeing the design teams, my responsibilities involved client engagement, updating of the brand styles for digital, and leading the development and execution of our new UI system. 

In addition to overseeing the design teams, my responsibilities involved client engagement, updating of the brand styles for digital, and leading the development and execution of our new UI system. 

In addition to overseeing the design teams, my responsibilities involved client engagement, updating of the brand styles for digital, and leading the development and execution of our new UI system. 

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True Story
True Story
True Story
True Story

A challenging and protracted engagement, our team eventually dwindled to just a small fraction by the time of release. Nevertheless, we persisted to deliver the best product possible.  

A challenging and protracted engagement, our team eventually dwindled to just a small fraction by the time of release. Nevertheless, we persisted to deliver the best product possible.  

A challenging and protracted engagement, our team eventually dwindled to just a small fraction by the time of release. Nevertheless, we persisted to deliver the best product possible.  

A challenging and protracted engagement, our team eventually dwindled to just a small fraction by the time of release. Nevertheless, we persisted to deliver the best product possible.  

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ALL CONTENT PRESENTED SOLELY FOR SELF PROMOTION