DRAFTSMANSHIP & CREATIVE DIRECTION

DRAFTSMANSHIP & CREATIVE DIRECTION

ILLUSTRATIONS

ILLUSTRATIONS

ILLUSTRATIONS

ILLUSTRATIONS

Enhancing the dynamics of communication 
Enhancing the dynamics of communication 

I believe the storytelling abilities of well-crafted illustrations can lift abstract ideas into positions of interest and practical application. They provide the context that clarifies difficult concepts and convinces doubting minds of truth. Above all, illustrations have the power to entertain and the potential to make us feel something.

Approaching these, I strove to contextually imbue each with an engaging character and a playful personality, elevating their underlying meanings to create stories that unify and excite. 

I believe the storytelling abilities of well-crafted illustrations can lift abstract ideas into positions of interest and practical application. They provide the context that clarifies difficult concepts and convinces doubting minds of truth. Above all, illustrations have the power to entertain and the potential to make us feel something.

Approaching these, I strove to contextually imbue each with an engaging character and a playful personality, elevating their underlying meanings to create stories that unify and excite. 

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TAKEAWAYS

TAKEAWAYS

PROJECT TAKEAWAYS

PROJECT TAKEAWAYS

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Client Impact
Client Impact
Client Impact
Client Impact

These illustrations, often part of complex user journeys, have been intrinsic to the success of clients actively engaging and understanding the solutions presented. 

These illustrations, often part of complex user journeys, have been intrinsic to the success of clients actively engaging and understanding the solutions presented. 

Thanks to this project, Sprint entrusted us to continue refining their existing practices while developing new products and services inspired by our CX concepts.

Thanks to this project, Sprint entrusted us to continue refining their existing practices while developing new products and services inspired by our CX concepts.

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My Role
My Role
My Role
My Role

I've owned the visual style of the illustrations as well as the story and graphic design for their deliverables which I often presented. Additionally, I lead small teams in the expansion of the visual systems, overseeing to ensure consistency of tone and quality. 

I've owned the visual style of the illustrations as well as the story and graphic design for their deliverables which I often presented. Additionally, I lead small teams in the expansion of the visual systems, overseeing to ensure consistency of tone and quality. 

I owned the app's visual style and defined the overall design system. Collaborating with our UX and the client's content liaison, I lead my small team to design templates and develop style guides.

I owned the app's visual style and defined the overall design system. Collaborating with our UX and the client's content liaison, I lead my small team to design templates and develop style guides.

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True Story
True Story
True Story
True Story

It's an absolute pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail.

It's an absolute pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail.

It's an absolute pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail.

The app was designed with our sister-studio in Toronto. The unique challenges this presented to our collaboration required improving my communication skills to better articulate my thinking when providing feedback to the team. I also gained an appreciation for Canadian 'All-Dressed' chips. 

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