INTERFACE DESIGN & CREATIVE DIRECTION

INTERFACE DESIGN & CREATIVE DIRECTION

DRAFTSMANSHIP & CREATIVE DIRECTION

MARCEL

MARCEL

STORYBOARDS

STORYBOARDS

Designing the look of AI
Designing the look of AI

Publicis sought to connect, inform, and foster collaboration among their 80,00 global employees via an internal AI platform they affectionately named 'Marcel'. Brought in to develop the overall feel of the app's visual interface, I set out to provide an engaging face for Marcel's new voice. 

Publicis sought to connect, inform, and foster collaboration among their 80,00 global employees via an internal AI platform they affectionately named 'Marcel'. Brought in to develop the overall feel of the app's visual interface, I set out to provide an engaging face for Marcel's new voice. 

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Creating a connection

Marcel curates six new pieces of personalized content every day. This content can include opportunities to participate in projects and pitches happening around the world.

Inspiring global collaboration

Marcel can connect you with anyone within the Publicis network of global talent. For example, you can ask Marcel to find you an expert in a specific field so you can gain deeper insight into your latest pitch or project.

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Engaging with conversation

Users have the ability to create a detailed profile that highlights their expertise and latest work. Keeping an up-to-date profile helps Marcel pair you with projects that best align with each employee's unique interests.
 

PROJECT TAKEAWAYS

TAKEAWAYS

TAKEAWAYS

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Client Impact
Client Impact
Client Impact

Marcel is on track to completely change how Publicis works by making the right connections to the incredibly rich diversity of global talent. 

Thanks to these, many a client has opened their hearts, minds, and wallets to see the visions of the storyboards brought into reality.

Thanks to these, many a client has opened their hearts, minds, and wallets to see the visions of the storyboards brought into reality.

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My Role
My Role
My Role

Brought in to develop the overall feel of the app's visual interface, I set out to provide an engaging face for Marcel's new voice.

I owned the draftsmanship for each of these boards, often working in collaboration with writers and directors to refine the stories into their most compelling vision.

I owned the draftsmanship for each of these boards, often working in collaboration with writers and directors to refine the stories into their most compelling vision.

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True Story
True Story
True Story

While working on the app, which was designed before the branding was finalized, the team envisioned the persona of Marcel as either Anthony Bourdain or Emma Watson and used that to inspire us.

It's an absolute pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail. 

It's an absolute pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail. 

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